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GRS-Certified Toys: The Complete Guide for Sustainable Toy Brands and Importers

As sustainability becomes a major focus in global retail, more toy brands, importers, and distributors are turning toward eco-friendly materials and certified recycled content. One of the most important sustainability certifications in the toy industry today is the Global Recycled Standard (GRS).

At TopShine Toy—an experienced wooden toy manufacturer—we support brands in developing eco-friendly toy collections that integrate GRS-certified materials, recycled fabrics, and sustainable packaging. This SEO-optimized guide explains what GRS-certified toys are, the main categories, and how your brand can benefit from offering them.

GRS TOYS of TOOKYTOY


What Is GRS Certification? (Global Recycled Standard Explained)

The Global Recycled Standard (GRS) is an internationally recognized certification used to verify the recycled content in products. It also ensures that manufacturing meets strict environmental, chemical, and social responsibility requirements.

A product with GRS certification guarantees:

  • Verified and traceable recycled content

  • Transparent and responsible manufacturing

  • Controlled chemical usage and compliant safety practices

  • Reduced environmental impact across the supply chain

For importers supplying to Europe, the USA, and environmentally conscious markets, GRS certification provides strong credibility and supports ESG and sustainability goals.


Main Categories of GRS-Certified Toys

(According to the GRS TOYS of TOOKYTOY presentation)

GRS TOYS of TOOKYTOY

GRS-certified toys span multiple materials and product types. The following are the most common categories in the global toy market.


1. GRS-Certified Plastic Toys

Recycled plastics such as rPET, rPP, and rHDPE are widely used to produce durable, lightweight, and eco-friendly toys. These products are increasingly popular in retail chains and sustainable product programs.

Common types of GRS plastic toys include:

  • Outdoor toys and beach toys

  • Bath toys

  • Construction toys & vehicle toys

  • Role-play accessories

  • Baby and infant activity toys

These toys meet safety requirements while supporting environmental sustainability.


2. GRS-Certified Plush and Soft Toys

Plush toys made with rPET recycled polyester are rapidly gaining popularity, especially in Europe and North America.

Typical GRS plush toy categories include:

  • Soft animals

  • Teddy bears

  • Character plush dolls

  • Baby plush comfort toys

These toys retain their softness while reducing reliance on virgin polyester.


3. GRS-Certified Toys Combined with Wood

This category is especially relevant to wooden toy manufacturers like TopShine Toy.

Many wooden toys can incorporate GRS-certified fabrics or accessories, creating unique hybrid products that combine natural materials with recycled components.

Examples include:

  • Wooden rattles with recycled fabric

  • Dollhouse furniture and wooden kitchen sets using GRS textiles

  • Wooden board games with GRS-certified storage bags

This “wood + GRS material” combination is ideal for brands seeking to increase sustainability without changing their core wooden toy identity.


4. Other GRS-Certified Toy Categories

As long as recycled materials are included, many additional toy types can qualify for GRS certification, such as:

  • Educational toys

  • Arts & crafts kits

  • Children’s accessories

  • Seasonal or promotional toys

This flexibility allows brands to expand their eco-friendly product portfolio easily.


Why Should Toy Brands Offer GRS-Certified Toys?

Here are key advantages for B2B buyers, brands, importers, and retailers:

✔ Meet global sustainability requirements

Many retailers—including supermarkets, hypermarkets, and specialty toy stores—now prioritize products with verified recycled content.

✔ Strengthen brand credibility and transparency

GRS certification supports ESG reporting and responsible sourcing claims.

✔ Reduce environmental impact

Using recycled materials helps lower carbon footprint and supports circular economy initiatives.

✔ Increase competitiveness in premium markets

Eco-friendly toys stand out in online marketplaces, trade shows, and retail programs.


How TopShine Toy Helps You Develop Sustainable Toy Collections

TopShine Toy is committed to producing high-quality, safe, and eco-friendly wooden toys while supporting brands that aim to expand their sustainable product lines.

We offer:

  • Compliance with EN71, REACH, and international toy safety standards

  • FSC-compliant wood and responsible material sourcing

  • Integration of GRS-certified fabric, accessories, or packaging

  • OEM and ODM services for custom eco-friendly toy development

  • Support for recycled or biodegradable packaging solutions

Whether you are designing a new sustainable collection or enhancing an existing one, we provide full development and production support.


Start Building Your Eco-Friendly Toy Line with GRS-Certified Components

TopShine Toy can help you develop:

  • Wooden toys with GRS-certified accessories

  • Plush toys using rPET recycled materials

  • GRS-certified plastic toys

  • Sustainable packaging made from recycled materials

If your brand is planning to expand its eco-friendly toy offerings, our team is ready to support you every step of the way.

Contact us today to start your next sustainable toy project.

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